by Pete O'Keeffe | Sep 28, 2023 | Blog, Leadership
HABITS AS A RUGBY REFEREE My son Ben is one of the 12 referees involved in the RWC in France. He recently controlled the Ireland v South Africa match and by all accounts reading what the pundits say – he had a pretty good performance. It wasn’t always like that... 
by Pete O'Keeffe | Sep 27, 2023 | Blog, Persuasion, Tips & Ideas
HOW TO STAY YOUNG… THROW OUT NON ESSENTIAL NUMBERS This includes age, weight and height. Let the doctor worry about them. That’s why you pay him/her. KEEP ONLY CHEERFUL FRIENDS! Negativity pulls you down. KEEP LEARNING! Learn more about the computer, crafts,... 
by Pete O'Keeffe | Sep 18, 2023 | Leadership, Persuasion
Having seen athletes progress through to the world stage, and of course many more falling short and not meeting the performance standards, I thought I would look at Andy Murray’s journey as a case study to learn from… And specifically reflect on two... 
by Pete O'Keeffe | Sep 5, 2023 | Blog, Persuasion
Customer Service v Customer Experience As a business owner you must understand the difference between Customer Experience and Customer Service. Customer Service is reactionary. It is what you need to spend money on because your customers have a problem or they are... 
by Pete O'Keeffe | Aug 29, 2023 | Blog, Leadership
Don’t mess with the ‘Old Dogs’! A German Shepherd starts chasing rabbits and before long, discovers that he’s lost. Wandering about, he notices a Panther heading rapidly in his direction with the intention of having lunch. The old German Shepherd thinks,... 